Guerrilla marketing is a marketing strategy that involves using unconventional, low-cost, and creative tactics to promote a product or service. It is typically used by small businesses or companies with limited budgets who want to compete with larger competitors.
The term “guerrilla” is used because the tactics used in guerrilla marketing are often similar to those used in guerrilla warfare: small, agile, and targeted actions that are designed to catch competitors off guard and surprise potential customers.
Guerrilla marketing can take many forms, including:
- Stunts or events – this involves creating a memorable and attention-grabbing event or stunt that generates buzz and media coverage. For example, a company might create a flash mob or a public demonstration to draw attention to their product or service.
- Viral marketing – this involves creating a video or other content that is designed to be shared widely on social media. The content may be funny, shocking, or controversial in order to generate interest and shares.
- Street marketing – this involves using public spaces to promote a product or service, such as by using sidewalk chalk or creating eye-catching street art.
- Guerilla advertising – this involves using unconventional advertising methods, such as creating a fake advertisement or using a public space to display an ad in an unexpected way.
The key to successful guerrilla marketing is to create something that is memorable, engaging, and shareable. It should also be targeted towards a specific audience and should be consistent with the brand’s overall messaging and values.
